Avoid Reduced Revenues During Slow Season
Let’s face it—tanning is a seasonal business. Traditionally, tanning salons have had to learn how to tough it out during the slow season. By adding the Cocoon Wellness Pro System to their service offerings, many tanning salons have found that it is possible to make their businesses year round money machines! It’s always the season for Cocoon services which are popular spring, summer, fall or winter.
Competition for a limited supply of clients has always been a challenge for tanning salons. In order to survive the omnipresent threat of having their market share diminished by new entrants to the local marketplace, spas have been forced to become more creative in differentiating themselves from the competition. One quick and easy way to separate yourself from the competition is to add the Cocoon Wellness Pro System to your spa. Clients will instantly know you are on the cutting edge of the spa industry by adding the wide variety of hot massage services to your spa service menu.
Increase Revenues without Increased Overhead
Adding the wide array of spa services available with the Cocoon POD will instantly increase your ability to sell more spa packages and encourage your clients to return again and again for year round pampering and wellness. In addition, because the Cocoon allows you to offer your clients unattended (self-automated) services, your salon will not experience increased labor costs. Cocoon services require minimal time expenditure by your staff because the entire service—other than minimal set-up and clean-up– is performed by the Cocoon POD itself!
Dampen Revenue Reductions Resulting from Recent Regulations
Regulations relating to the 10% “tanning tax” imposed by the Affordable Care Act and proposed regulations that would bar anyone under the age of 18 from using tanning beds have had a significant impact on the economics of the tanning industry during the past decade. One trade group estimated that over 10,000 tanning salons closed in the U.S. since 2010. One way for a salon to counter the lost revenue resulting from the challenging regulatory environment is to add the Cocoon Wellness Pro System. Adding the wide array of spa services available with the Cocoon POD will instantly increase your ability to sell more spa packages and encourage your clients to return again and again for year round pampering and wellness.
While the Cocoon Wellness Pro System is a proven, profit center, it can also provide your business with one of the industry’s most effective marketing tools. Its low per session operating cost, universal appeal and hands-free / attendant free operation lends itself to variety of successful sales and marketing strategies that will help increase profits for the entire business.
Adding the Cocoon to your business creates excitement and will bring in brand new customers who will also purchase your existing products and services. In addition, offering the Cocoon will demonstrate to your customers that you strive to provide them with the highest value for their membership packages.
Sessions and packages on the Cocoon can be sold independently of other services – or bundled together with memberships to add more value and profits. The low operating cost and high perceived value of Cocoon sessions and packages makes it an effective ‘sales tool’ to help sell more of everything you offer. For example, skin care and health & wellness products become fast sellers when you combine a few ‘free’ sessions on the Cocoon with each purchase.